[On-screen text: The Desjardins difference # 11]
[On-screen image: Black and white photo mosaic of stakeholders]
[Background music: guitar]

[On-screen text: In 2018, Desjardins invested more than $1 million in 8 projects across the Eastern Townships. This one is Créateurs de saveurs.]

[On-screen image: supermarket aisle]

Ghislain Lefebvre: Créateurs de saveurs Cantons-de-l'Est is an identification mark for products from the Eastern Townships region.
[On-screen text: Ghislain Lefebvre, Brand Director of Créateurs de saveurs Cantons-de-l'Est]

Simon-Pierre Bolduc: They made labels with our identification mark so shoppers can easily spot them on grocery shelves.
[On-screen text: Simon-Pierre Bolduc, Fromagerie La Station]
[Overlay image of the label under a spotlight, with fireworks]
[Audio: trumpet]

Ghislain Lefebvre: We do the promotional work of course, but also assist companies that want to sell their products to grocers and restaurants.

Lyne Girard: At the beginning, it opened doors for us in the Townships, but now we're all over Quebec.
[On-screen text: Lyne Girard, Érablière Caséal]
[Overlay image of a door that's opening]
[Audio: sound of a door opening]
[Overlay image of the province of Quebec with the blue section over Eastern Townships spreading across province]
[Audio: swoosh]

Simon-Pierre Bolduc: It sure helps us sell more cheese.
[Overlay image of pieces of cheese piling up]
[Audio: ding]

Ghislain Lefebvre: It now includes 140 companies that work and grow together.

Lyne Girard: You get to work with others who know what you're going through, because they're experiencing the same thing.
[On-screen image: duplicate image of the woman]
[Audio: dubbing of her voice]

Simon-Pierre Bolduc: Give the public an opportunity to learn more about our products and the products of the region.

Ghislain Lefebvre: Producers may meet and decide they want to work together on a certain product.

Lyne Girard: I put his oyster mushrooms in the maple jelly I produce, and there you have it. A delicious new food!
[Overlay image of oyster mushrooms drizzled with maple syrup]
[Audio: sound of pouring liquid]
[Overlay image of the work WOW!]
[Audio: trumpet]

Ghislain Lefebvre: Desjardins's contribution to Créateurs de saveurs Cantons-de-l'Est will allow us to do more with producers over the next 3 years, and help us develop the projects further.

Simon-Pierre Bolduc: Créateurs de saveurs will make people very proud of their region—I'm sure of that.

Lyne Girard: As far as I'm concerned, our region is the best!

[On-screen text: Investing in regional pride]
[On-screen text: That's the Desjardins difference!]
[Background music: guitar]

[On-screen image: logo Desjardins]
[Audio: Desjardins jingle]